L'Oreal: Urban Hero

Man versus machine, the classic matchup. In the latest for L'Oreal, Garnier Men, Seven Sunday Films producers Rodney and Ajeng Vincent along with director iClaudius have pinned the duo, or in this case motor versus parkour against each other. Publicis Indonesia turned to Seven Sunday Films to produce a truly exhilarating spot for the men's face wash product with the campaign, "Urban Hero". Featuring well known actor and martial artist, Joe Taslim, previously in The Raid Redemption and Fast & Furious 6 as well as motor stunt rider played by vocalist, Pasha of Ungu, the two battle it out in a race through the streets of Jakarta. Weaving in and out of the alley ways with the motor bike while intently watching the Taslim leap and bound off buildings culminating in him sliding beneath a truck to secure the lead, is all a part of L'Oreal, Garnier's broader digital campaign.