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L'Oreal: Gold Not Old
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L’Oréal Paris (UK) has released a campaign by McCann London to launch new Age Perfect Golden Age, showing Oscar-winning actress and British icon Helen Mirren continuing to challenge and defy attitudes towards older women. In the TV ad, Helen Mirren hails the beginning of a new ‘Golden Age’ and uses the words “Gold, not old” to highlight the fact that women who have acquired age, wisdom and experience should be valued and cherished. The ad ends with Helen Mirren stating: “We’ve still got it. And we’re still worth it.” L’Oréal Paris’ latest skincare innovation Age Perfect Golden Age was created to flatter mature skin tones, to help bring back a rosy glow to cheeks and make skin feel re-cushioned.
Project Director: Louise Hawthornthwaite Related |
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