Cadbury: BRIMPT

Cadbury is about Freeing the Joy spontaneous joy, joy you just can't hold in. These radio spots match the joyful and fun personality of the New Cadbury Marvellous Creations chocolate bar. It has surprising ingredients: Jelly Popping Candy; Cookie Nut Crunch; Cola Pretzel Honeycomb. So when you eat it you have no idea what's going to happen in your mouth! They were written to sound totally unexpected and spontaneous just like the feeling you get when you eat Marvellous Creations! The Saatchi & Saatchi UAR scripts are original, inspired by diverse literary styles from Lewis Carol to Stanley Unwin and Spike Milligan.