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Create Your Taste: Hello Harold
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Create Your Taste is a game-changer for McDonald's, offering the customer a fully customisable gourmet burger experience.But when it comes to McDonald's changing in a big and meaningful way, we knew it would take a complete step-change to convince the cynics. So this was our chance to tackle the disbelief and scepticism by acknowledging it outright.Introducing Create Your Taste. How very Un McDonald's.Agency DDB, Sydney
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