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Cam Hoelter

Group Creative Partner at DDB Australia

Cam Hoelter


Biography

Cameron grew up on a farm in country Victoria. But has spent most of his life in the cities of Melbourne and Sydney.

During his career at Clemenger BBDO, Campaign Palace and DDB he's not only created some of Australia's most loved campaigns, he's help build some of Australia's and the world's most iconic brands. Such as Foster's 'Pure Blonde', Lion Nathan's 'Hahn Premium Light', Bonds, Telstra, McDonald's, Volkswagen, NAB, Panasonic, Lumix, Sorbent, Libra, Twisties, Mercedes-Benz, and Westpac.

In 2011 he presided over the relaunch of Australia's largest company, Telstra. Overseeing the introduction of a fresh corporate identity and new brand and retail campaigns. The relaunch has lead to over one million new customers joining Telstra in 8 months, as well as unprecedented brand preference scores.

In 2012 he was appointed Creative Director of another one of the regions largest advertisers - McDonald's Australasia. The following year saw their best ever performance at Cannes, read more



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