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McDonald's: TheOriginalMouthful™


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Big Mac lovers from the ’70s, ’80s and ’90s will fondly remember the classic chant: “Two all-beef patties, Special Sauce, lettuce, cheese, pickles, onions on a sesame seed bun.”

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Credits Other credits

Client: McDonald’s Australia

Chris Brown – Chief Customer Officer

Samantha McLeod – Marketing Director

Liz Whitbread – Senior Brand Manager

Luke Elzerman - Experience Optimisation Manager

Chloe Brannagan – Brand Manager



DDB Sydney: Strategy:

Katharina Wynne - Strategy Partner

Katy Andrews – Director Social and Content Strategy



DDB Sydney - Business Management:

Mandy Whatson – Group Managing Partner

Adam Blaynee – Group Business Director

Chloe McIvor – Senior Business Manager

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