Outdoor ad: McDonald's: TheOriginalMouthful™

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Big Mac lovers from the ’70s, ’80s and ’90s will fondly remember the classic chant: “Two all-beef patties, Special Sauce, lettuce, cheese, pickles, onions on a sesame seed bun.”

That legacy of love has been brought to life in a new campaign that pays tribute to the iconic chant and proves the Big Mac truly is #TheOriginalMouthful™

Category Restaurants & fast food
Client McDonald's
Agency DDB Australia
Uploaded 4 April, 2024

Credits

Director
Leilani Croucher
National Chief Creative Officer
Stephen de Wolf
Executive Creative Director
Matt Chandler
Senior Copywriter
Stephanie Allen
Senior Art Director
Andrew Torrisi
Group Creative Director
Cam Hoelter
Exec Agency Producer
Rene Shalala
Senior Producer
Serena Paull
Executive Producer
Pip Smart
DoP
Andrew Commis
Sound
Smith and Western
Post production
ARC Edit
Production Designer
Damien Drew
Designer
Sophie Fletcher (Costume)
Managing Director
Michael Ritchie
Senior Designer
Paul Jansen

Other credits

Client: McDonald’s Australia

Chris Brown – Chief Customer Officer

Samantha McLeod – Marketing Director

Liz Whitbread – Senior Brand Manager

Luke Elzerman - Experience Optimisation Manager

Chloe Brannagan – Brand Manager

DDB Sydney: Strategy:

Katharina Wynne - Strategy Partner

Katy Andrews – Director Social and Content Strategy

DDB Sydney - Business Management:

Mandy Whatson – Group Managing Partner

Adam Blaynee – Group Business Director

Chloe McIvor – Senior Business Manager

McDonald's: TheOriginalMouthful™

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McDonald's: TheOriginalMouthful™

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