Outdoor ad: Volkswagen Amarok: The Naked Ute Content Reveal

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Top 6: February 10th 2016

It is tough, it is structurally and technologically one of the best, its engineering is second to none, it has now been proven on the roughest terrain by the toughest of critics and it was naked. No one knew what badge it bore.

Over the past week Australians have been asked to 'Guess the Naked Ute' via a teaser campaign via DDB Sydney, on television, social and online, with more than 100,000 ute lovers voting in an online poll.

The big reveal of the campaign came yesterday when Volkswagen Commercial Vehicles unveiled the identity of the highly talked about Naked Ute - the Volkswagen Amarok.

Category Automotive
Client Volkswagen
Agency DDB Australia
Production Revolver
Country Australia
Uploaded 1 February, 2016

Credits

Director
Matt Devine
Director
The Glue Society
Chief Creative Officer
Toby Talbot
Executive Creative Director
Cam Hoelter
Senior Art Director
Jade Manning
Producer
Bonnie Law
Producer
Serena Paull
Copywriter
Vince Osmond
Executive Producer
Michael Ritchie
Executive Producer
Josh Mullens
Business Director
John Larkin
Business Director
Astrid Noble
Visual Effects
Heckler Sydney
Sound
Paul Taylor
Sound Studio
Sound Reservoir
DoP
Ryley Brown
Strategist
Fran Clayton
Post production
Heckler Sydney
Post production
The Glue Society
Editor
Luke Crethar
Photographer
Janyon Boshoff
Managing Director
Michael Ritchie
Head of Projects
Josh Mullens
Designer
Domenic Bartolo
Post Production Producer
Scott Stirling

Other credits

Marketing Manager: Ralph Beckman

Product Marketing Manager: Nick Reid

Marketing Communications Digital Specialist: Emma Johnson

Managing Partner: Amanda Wheeler

Business Manager: Chelsea

Head of Integrated Content: Sevda Cemo

Senior Producer: Claire Seffrin

Digital Snr Business Director: Parker Mason

Content Creator: Robert Crispe

Social Content Creator: Liana Rossi

Creative Tech Director: Shaun O'Connor

Executive Digital Producer: Sora Nobari

Snr Digital Producer: Jady Lau

Digital Producer: Will Kerr

Front End Developer: Sarah Hawes

Front End Developer/Designer: Jennifer Wong

Senior Print Producer: John Wood

Social Comms Manager: Salil Kumar

Director TVC: The Glue Society’s Matt Devine

Director Content: The Glue Society’s Jonathan Kneebone

Offline Editor TVC & Content: The Glue Society’s Luke Crethar

Retouching: Limehouse creative

Library Music: AMCOS

Library Music: AUDIONET

Media Agency: MediaCom

Volkswagen Amarok: The Naked Ute Content Reveal

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Volkswagen Amarok: The Naked Ute Content Reveal

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