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State Farm: Jumper
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DDB New York created two ads fraught with suspense for State Farm. The Scary Right campaign will make your heart beat fast, and your palms sweat until…. a State Farm representative is there to help. The ads, which promote the hashtag #heretohelp, are in sync with the new State Farm tagline and positioning “Here to Help Life Go Right.”
DDB New York: Strategy: Kallista Adami-Koll, Chiara Martini, Tim Polder Related |
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