TV ad: Strongbow: Urban orchard

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Clemenger BBDO, Melbourne wanted to create a feel for Strongbow that was unexpected.It would have been very easy to just do the obvious and create an idea set within an orchard, with apple trees, tractors and rolling hills.
They've created an idea based around the reality of where our punters really live, and their true environment.Sending all the right messages about Strongbow itself.