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Genea rewrote the age-old story of where babies come from. The brand positioning flows through every part of Genea's brand but culminates with an intentionally provocative film and heart-warming children's book, both playfully created to acknowledge everyone's fertility journey.
Credits
Other credits
Genea
Head of Brand and Marketing – Nicole Papoutsis
Corporate Communications Manager – Elizabeth Gosch
Media Relations Manager – Alice Ross
Digital Co-Ordinator – Karen Sivieng
Graphic Designer – Philip Kim
CHE Proximity
Executive Creative Director – Cameron Hoelter
Creative Directors – Jeremy Hogg and Richard Shaw
Senior Copywriter – Fee Millist
Art Director — Aicha Wijland
Head of Design – Darren Cole
Senior Designer – Trent Michael
Senior Designer – Sebastian Perez de Arce
Digital Design Lead – Reece Lawson
Designer - Chloe Schumacher
Managing Partner – Renee Hyde
Account Director – Nicholas Biggs
Judy Crema – Senior Account Director - PR
Nick Zonnios – Head of PR
Lauren Hunt – Senior Business Director
Research Marketing Manager – Katherine McCulloch
Director, Strategic Production – Holly Alexander
Broadcast Producer – Elena Szymanski
Technology Project Manager – Anna Boucaut
Technology Project Manager – Seb Bennett-Leat
Senior Editor – King Yong
Creative Technologist – Patrik Fagard
Creative Technologist – Andy Stewart
Chief Media Officer – Mike Deane
Head of Strategy, Media – Tim Russell
Integrated Planner – Anna Longson
Addressable Manager – Yenfei Tan
Digital Executive – Katrina Anastasi
Illustrations
Illustrators: Mrzyk&Moriceau @ Division
Film
Production Company: Division
Directors / Illustrators: Mrzyk&Moriceau
Executive Producer: Genevieve Triquet
Animation: L'Incroyable Studio
Sound Designer: Abby Sie @ Song Zu
Music Publishing: Anton @Trailer Media
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