Glorix: Blood Portraits

Glorix, a household brand, wanted to launch a mosquito repellent line. To promote it, BBDO Russia Group came up with not a simple idea, but rather a mission: Glorix repellent protects your blood so you could donate it to other people. With such a non-standard approach, the launch event of the campaign was even more out-of the box. It was an exhibition of micro-portraits of people, each one made from a blood trace of a slapped mosquito. That's how BBDO Russia Group showed that even one blood drop taken by a mosquito could be decisive in saving a person in trouble.