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Top 6: June 24th 2015
There are an estimated half a million homeless people in every main city in Pakistan. Most are labourers who work hard during the day and have nowhere to sleep at night. Nowhere but … read morethe pavements. With Pakistan's leading mattress brand MoltyFoam's promise of a good night's sleep, we saw an opportunity to help and provided a solution to people sleeping outdoors.by using outdoor. We designed the world's first BillBed. A billboard designed from the product itself. By day the BillBeds advertised the brand, and by night with a simple flick they transformed into comfortable beds. The weatherproof BillBeds were placed in over 150 locations in 9 major cities across Pakistan, at locations we knew would benefit homeless labourers the most.Agency: BBDO , Pakistan
read less...Muhammad Ahmed Mustafa - BBDO Pakistan - Senior Art Director / Concept
Assam Khalid - BBDO Pakistan - Strategic Planning Director
Aamir Allibhoy - BBDO Pakistan - General Manager
Sahar Mullick - BBDO Pakistan - Associate Creative Director
Imran Khan - BBDO Pakistan - Junior Art Director
Ali Rez - BBDO Pakistan - Creative Director
Atif Pasha - BBDO Pakistan - Production Manager
Faisal Durrani - BBDO Pakistan - Deputy General Manager
Idrees Hussain - BBDO Pakistan - Senior Account Manager
Madeeha Noor - BBDO Pakistan - Creative Director
Muhammad Ahsan - Video / Photography
Mujtaba Hussain Shah - Director of Photography / Cinematographer
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