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Top 6: June 24th 2015
Outdoor
MoltyFoam: The World's First Billbed
Top 6: June 24th 2015
There are an estimated half a million homeless people in every main city in Pakistan. Most are labourers who work hard during the day and have nowhere to sleep at night. Nowhere but the pavements. With Pakistan's leading mattress brand MoltyFoam's promise of a good night's sleep, we saw an opportunity to help and provided a solution to people sleeping outdoors.by using outdoor. We designed the world's first BillBed. A billboard designed from the product itself. By day the BillBeds advertised the brand, and by night with a simple flick they transformed into comfortable beds. The weatherproof BillBeds were placed in over 150 locations in 9 major cities across Pakistan, at locations we knew would benefit homeless labourers the most.Agency: BBDO , Pakistan
Muhammad Ahmed Mustafa - BBDO Pakistan - Senior Art Director / Concept Also best this week |
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