To see beyond the ordinary, sometimes you have to listen.The Volkswagen Scirocco Sonic Highway was an auditory journey made to simulate the driving experience of the Scirocco. To … read morecreate the Sonic Highway, hundreds of binaural sounds were recorded from the car. These sounds were manipulated and composed into 3 unique pieces of music. Each 3-D stereo soundscape took you on a different driving experience heard in 360-degrees, exactly as a driver would. The experience lived on the Sonic Highway, a microsite designed to awaken your drive. Agency: Ogilvy & Mather Cape Town
The tracks were played 30 903 times, which is over 763 hours of listening time on the microsite. Sales of the Volkswagen Scirocco are up by 6% (March 2014 vs March 2015) and it is now the 2nd best-selling car in the A-Coupe segment, up from 6th place (March 2014 vs March 2015).
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