Interactive
Jurassic World: Jurassic World IMBD Digital OverlayThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Universal Pictures asked RED to create a digital marketing campaign for one of their biggest and most anticipated films of the year: Jurassic World. Together, we developed a screen-shattering campaign, which helped Jurassic World become the first film to surpass a half billion dollars during its opening weekend. The campaign leverages the film’s larger than life action and beautifully rendered CGI dinosaurs to cater to the franchise’s existing fanbase while inspiring a new generation to watch it in theaters. We developed the campaign using our own original assets, key art and alpha video provided by the client.
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