Jurassic World: Jurassic World Roblox.com Digital Overlay

Universal Pictures asked RED to create a digital marketing campaign for one of their biggest and most anticipated films of the year: Jurassic World. Together, we developed a screen-shattering campaign, which helped Jurassic World become the first film to surpass a half billion dollars during its opening weekend. The campaign leverages the film’s larger than life action and beautifully rendered CGI dinosaurs to cater to the franchise’s existing fanbase while inspiring a new generation to watch it in theaters. We developed the campaign using our own original assets, key art and alpha video provided by the client.