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Interactive

Toyota: A SIRIous Safety Message

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Top 6 this week
Saatchi & Saatchi Sweden have just launched this new campaign for Toyota.
'A SIRIous Safety Message' is the first ever radio ad that interacts
with another device, without any human interaction, and is a safety campaign against the use of mobile phone usage whilst driving.
Credits Other credits

Annette Piilgaard: Business Director

Charlotta Tibbelin: Account Director

Diana Wellendorf: Account Manager

Patrik Gyllström: Editor

Jacob Norremark: Assistant Copywriter

Stefan Arnoldus: Assistant Art Director

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