Visit Estonia: Epic Estonia

Ninety-seven Swedish people are to be offered once-in-a-lifetime experiences that will turn them into ambassadors for Estonia as part of a campaign designed to celebrate the wide variety of activities that the country has to offer. The 'Epic Estonia' campaign is based around the insight that people increasingly book their holidays based on what other people say about their own experiences. The campaign has been developed by hasan & partners Stockholm for Visit Estonia and the Tallink cruise company and asks potential 'Epic Estonia Ambassadors' to apply to take part in an Estonian experience from the selection of 97 published on a new website EpicEstonia.com, which has been produced by Perfect Fools Stockholm. Options for epic Estonian experiences include a day with an Olympic champion and night sailing off the Estonian coast.