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McCann Melbourne is challenging the way films are experienced, with the creation of The MIFF Emotion Simulator for the Melbourne International Film Festival, which kicks off tomorrow.
… read more The MIFF Emotion Simulator will allow Melburnians to physically experience the emotions of a MIFF film, before they see it. This artistically-lead scientific experiment is a custom-built movie chair, created by advertising agency McCann and produced by AIRBAG, that sees the face of willing participants electro-stimulated to demonstrate the way a movie will make someone feel, before the choose to see it.
read less...Managing Director: Adrian Mills
Senior Account Director: Caroline Macmillan
Head of Broadcast: Victoria Conners
Assistant Producer: Afrim Memed
Editor: Patrick Jennings
Camera Operators: Anthony Koreny & Jack Murtagh
Camera Assistant: Adrian Ortega
Sound: Jack Mcculloch
Photography: Jay Hynes
PR: Chris Baker
