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Collingwood Elvis Festival: Collingwood Elvis Festival_Handyman
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Collingwood Elvis Festival is the world"s largest Elvis celebration of its kind; attracting over 40,000 attendees a year. This year, to attract even more fans to the four-day event, Collingwood launched a campaign to prove that "anyone can feel like Elvis". A series of out-of-home and newspaper featured a cop, handyman and doctor in Elvis Presley-inspired bedazzled uniforms. Additional work included ambient stunts, radio, a social media contest, and even an Elvis voice-activated garbage can that thanked passers-by for keeping the Elvis festival clean. The work had to be approved by Priscilla Presley herself through Elvis Enterprises.Agency: Zulu Alpha Kilo , Toronto
Designer(beaded posters and garbage can): Omar Morson, Allan Mah Related |
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