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Top 6: August 12th 2015
Interactive

Quit to Help: App

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Top 6: August 12th 2015
An app that helps people quit smoking but with a twist: while controlling the number of cigarettes people will not smoke, the app calculates how much they would spend and directs the money to Casa Hope, an institution that looks after kids in need with cancer. Agency Y&R Sao Paulo
Credits Other credits

Creative Team: Mariana Villela | Marina Erthal | Marcelo Nava | Tales Torres

Project Manager: Henrique Salvadori

EVP Media: Gustavo Gaion

Media Director: Gabriela David

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