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RCSI - MPHARM: RCSI - MPHARM
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The Royal College of Surgeons in Ireland want to attract the best students to enrol in their pharmacy degree. Not only is it one of the oldest medical colleges in the world, it has also developed one of the most advanced teaching programmes. Publicis D, Dublin used this apparent contradiction to an advantage by morphing an old school snake oil remedy with a modern pillbox.
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