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Radio

Sportsbet Cash Out: Freedom


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Sportsbet is Australia's largest online sports betting company. 'Cash Out' is a feature that allows people to freely back out of a bet, even if a match has already begun.In this radio campaign, the first ad 'Walkout' is always played at the start of an ad-break, and then the following ads in the campaign were played throughout the ad-break among ads for other products.Agency: BMF
Credits Other credits

Audio Producer: Michael Gie



Sportsbet General Manager of Marketing: Luke Waldren

Sportsbet Brand Manager: Kathy Daves

Sportsbet Project Coordinator: Felicity Smith

Sportsbet Media Manager: Nathan Kite

Sportsbet Media Coordinator: Shannon Hickey

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