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Yesterday Under Armour unveiled its "Rule Yourself' marketing campaign, which defines the brand’s vision for training as a lifestyle. The 60-second "Anthem" spot and a series of
… read moreshorter films that will debut this fall season showcase the self-discipline of NBA MVP Stephen Curry, American Ballet Theatre® Principal dancer Misty Copeland, two-time golf major champion Jordan Spieth and NFL MVP and Super Bowl Champion Tom Brady, to raise the bar on what it means to be successful in training. Created in partnership with Droga5 New York
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Credits
Other credits
Junior Art Director: Max Friedman
Junior Art Directo: Vignesh Seshadri
Junior Copywriter: Kathryn Kvas
Chief Creation Officer: Sally-Ann Dale
Head of Broadcast Production: Ben Davies
Broadcast Producer : Bill Berg
Associate Broadcast Produce: Samuel Marx
Global Chief Strategy Officer: Jonny Bauer
Head of Strategy: Chet Gulland
Group Strategy Director: Harry Roman
Senior Brand Strategist: Candice Chen
Junior Strategist: Isaiah Brown
Head of Communications Strategy: Colleen Leddy
Communications Strategist: Hillary Heath
Group Account Director: Julian Cheevers
Account Director: Brian D’Entremont
Account Manager: Lucy Santilli
Associate Account Manager: Scott Bubis
Project Manager: Courtney Kosup
Project Manager: Monique Lavie
Managing Director: Dave Morrison
Editor: Andy McGraw
Assistant Editor: Vanessa Yuille
Executive Producer: Mila Davis
Head of Production: Meagen Carroll