Yesterday Under Armour unveiled its "Rule Yourself' marketing campaign, which defines the brand’s vision for training as a lifestyle. The 60-second "Anthem" spot and a series of shorter films that will debut this fall season showcase the self-discipline of NBA MVP Stephen Curry, American Ballet Theatre® Principal dancer Misty Copeland, two-time golf major champion Jordan Spieth and NFL MVP and Super Bowl Champion Tom Brady, to raise the bar on what it means to be successful in training. Created in partnership with Droga5 New York
