Interactive ad: Under Armour: I Will What I Want

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Top 6: September 10th 2014

Under Armour's new "I Will What I Want" campaign from Droga5 New York features Supermodel Gisele Bundchen showing off her kickboxing talent. The website iwillwhatiwant.com/gisele, which will stream real-time comments from social media. Many of the comments are negative and these are featured in the ad and on the website. It shows the other side of Bundchen and shows what it's like living in the public eye.

Category Other
URL http://gisele.underarmour.com/
Client Under Armour
Agency Droga5
Country United States of America
Uploaded 8 September, 2014

Credits

Director
Jaron Albertin
Creative Chairman
David Droga
Chief Creative Officer
Ted Royer
Creative Director
John McKelvey
Creative Director
Hannes Ciatti
Producer
Andy Coverdale
Producer
Sari Resnick
Producer
Alex Fitzgerald
Copywriter
Felix Richter
Art Director
Alexander Nowak
Executive Producer
Allison Kunzman
Executive Producer
Erica Thompson
DoP
Andrij Parekh

Other credits

Chief Creation Officer: Sally-Ann Dale

Head of Broadcast Production: Ben Davies

Executive Broadcast Producer: Matt Nowak

Associate Broadcast Producer: Goldie Robbens

Executive Interactive Producer: Justin Durazzo

Associate Interactive Producer: Ian Graetzer

User Experience Director: Daniel Perlin

Senior User Experience Designer: Lily Cho

Head of Design: Rich Greco

Digital Designer: Devin Croda

Executive Director of Technology: David Justus

Technology Lead: Joachim Do

Group Brand Strategy Director: Donny Jensen

Brand Strategy Director: Zach Foster

Digital Strategist: Candice Chen

Communications Strategy Director: Alex Kniess

Group Account Director: Julian Cheevers

Account Director: Lauren Smith

Account Manager: Scott Sullivan

Editing: Work Editorial

Editor: Ben Jordan

Assistant Editor: Trevor Myers

Under Armour: I Will What I Want

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Under Armour: I Will What I Want

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