The annual IKEA Catalogue launch has been a cornerstone of the Swedish furniture giant's marketing for a long time. But in a world where devices have largely replaced books, it's … read moreharder to get excited about a printed catalogue. So for the 2015 edition, BBH Asia Pacific set out to launch the IKEA Catalogue in the manner usually reserved for much-anticipated tech devices. The IKEA Catalogue campaign invites you to 'Experience the power of a book', and rediscover 'The Original Touch Interface.' Amazing features are celebrated, like 'Eternal Battery Life', and pages that 'load instantly, with zero lag'. It's a "book book".
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