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Top 6: September 30th 2015
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Paulo Coelho: The Alchemist
Top 6: September 30th 2015
The Alchemist. The full book in an ad Brazilian author Paulo Coelho is an international bestseller. To celebrate a new record for his book, The Alchemist, we published the full book in a double page newspaper ad and on bus shelter panels in Sao Paulo, Brazil.Copy translation: "The Alchemist. 7 years on the New York Times best sellers list. Thank you to the 70 million that read the book. If you’re not one of them, read this ad.Paulo Coelho"
Creative Team: Gabriel Abrucio, Lucas Oliveira, Rafael Avila, Vitor Barbato |
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