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Paulo Coelho: The Alchemist


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The Alchemist - The full book in an ad

Brazilian author Paulo Coelho is an international bestseller. To celebrate a new record for his book, The Alchemist, we published the full book in a double page newspaper ad and on bus shelter panels in Sao Paulo, Brazil.

Copy translation: “The Alchemist. 7 years on the New York Times best sellers list. Thank you to the 70 million that read the book. If you’re not one of them, read this ad. – Paulo Coelho”
Other credits

Creative Team: Gabriel Abrucio, Lucas Oliveira, Rafael Avila, Vitor Barbato

Creative Directors: Cássio Moron, Fábio Saboya, Raphael Franzini, Sérgio Mugnaini

Chief Creative Officer: Guga Ketzer

Executive Producer: Sid Fernandes

Media: Daniel Chalfon, Zezé Dias, Rodrigo Tamer

Published: September 14th, 2015

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