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Outdoor
Paulo Coelho: The Alchemist
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The Alchemist - The full book in an ad
Brazilian author Paulo Coelho is an international bestseller. To celebrate a new record for his book, The Alchemist, we published the full book in a double page newspaper ad and on bus shelter panels in Sao Paulo, Brazil. Copy translation: “The Alchemist. 7 years on the New York Times best sellers list. Thank you to the 70 million that read the book. If you’re not one of them, read this ad. – Paulo Coelho”
Creative Team: Gabriel Abrucio, Lucas Oliveira, Rafael Avila, Vitor Barbato Related |
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