Mawbima National Newspaper: COVER RACISM

This particular media innovation was carried out for ‘Mawbima’ – a leading Sinhala language Sri Lankan national daily published by Ceylon Newspapers (Private) Ltd. The main reader-demographic of the paper consists of the elderly population which constitutes 60% of the entire nation’s population. Moreover, the paper is widely considered and praised for its socially responsible corporate DNA and brand values which have been highlighted over the years via many media innovations and PR executions that have strived to give back and benefit the local community and nation at large.