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Web Film
Trix: Real Trix Rabbit
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CASTING CALL: Searching for a REAL Trix Rabbit
General Mills is issuing a casting call for real rabbit versions of its 57 year-old Trix Rabbit mascot to communicate a real life commitment to removing artificial flavors and colors from artificial sources from its cereals. The online-only campaign, created by General Mill’s agency, McCann, includes a wonderfully fluffy video inviting all silly rabbits and rabbit wannabe’s to be part of the open casting call. Applicants can scope out the adorable competition by following #RealTrixRabbit on social media from now through November 8, 2015. The winning rabbit will be featured on its own commemorative, limited-run Trix box in the rabbit’s hometown. Afterwards, the iconic cartoon Trix Rabbit will hop back on the box. Link to video: https://www.youtube.com/watch?v=wxryTVl39BU More at: http://blog.generalmills.com/2015/10/searching-for-a-real-trix-rabbit/
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