Outdoor ad: Boundary Road Brewery: Brewniversity Don't Waste

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A thirst for learning.

The campaign was based on years of study in pubs all over New Zealand, which up till now had been rather aimless. So we set out to legitimise all this graft by providing a degree, while at the same time communicating to the public what a diverse range of beers emerge from the Boundary Road Brewery.

University is generally a waste of the student’s time and the public's money, not to mention the wanton destruction of sofas. So to get a degree without having to pretend to be interested in subjects greyer than an accountant’s underpants Boundary Road Brewery have introduced “Brewniversity” - NZ’s first online seat of learning dedicated entirely to the study of beer. This is a digital campaign, from their agency Barnes, Catmur & Friends, where outdoor, online and print executions direct beer enthusiasts to brewniversity.co.nz where they can test their knowledge of all things beer in an effort to gain suitable academic qualifications. 'Why waste three years of university when you can waste five minutes on our website’ is a message that many will have heard too late. Enrol now, before it’s too late.