In ALDI's latest Christmas campaign via BMF Australia, ALDI says something most brands aren't prepared to admit. Sometimes, Christmas can be a massive pain.
The gifts, the food, the … read morepressure of shopping and the expectations of the season can make Christmas an extremely stressful period. Even having everything cooked on time, wrapping presents, sending cards...takes a lot of organisation. But amongst the stress, panic and family dramas - there are real moments of warmth and togetherness that make it all worthwhile. These are the moments that ALDI's new Christmas campaign embraces.
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