TV ad: ALDI Australia: Decorations

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In ALDI's latest Christmas campaign via BMF Australia, ALDI says something most brands aren't prepared to admit. Sometimes, Christmas can be a massive pain.

The gifts, the food, the pressure of shopping and the expectations of the season can make Christmas an extremely stressful period. Even having everything cooked on time, wrapping presents, sending cards...takes a lot of organisation. But amongst the stress, panic and family dramas - there are real moments of warmth and togetherness that make it all worthwhile. These are the moments that ALDI's new Christmas campaign embraces.

Category Retail services
Client ALDI
Agency BMF
Production OTTO
Country Australia
Uploaded 9 November, 2015

Credits

Director
Justin Reardon
Executive Creative Director
Cam Blackley
Creative Director
Alex Derwin
Producer
Jo de Fina
Art Director
Dantie Van Der Merwe
Copywriter
David Fraser
Agency Producer
Jenny Lee-Archer
Production company
The Otto Empire
Group Account Director
Jonny Bucknall
Planner
Ali Tilling
Visual Effects
THE EDITORS
Sound
Rumble Studios
Account Director
Aisling Colley
Sound Design
Tone Aston
Account Director
Peitra Withaar
Post production
THE EDITORS
Client Services Director
Dan Lacaze
Designer
Lincoln Grice
Music
Rumble Studios
Designer
Matthew Hughes
Managing Director
Stephen McArdle
Account manager
Harriet Cockill
Account manager
Sid De

Other credits

Media: Maxus

ALDI Marketing Director: Sam Viney

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