Interactive
Transport For London: One Risk is One Too ManyThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
M&C Saatchi London has unveiled an integrated campaign for Transport for London, targeting all road users with its One Risk message running until next spring. With the insight that we make 35,000* decisions each day, the TfL campaign encourages road users to appreciate that although many decisions are minor, making a bad one just once on the road is one risk too many.
Photographer: Alexander Kent |
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