TV ad: VB Midstrength: The Best Beer Under The Sun

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Description
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Set under the big angry ball in the sky, otherwise known as the Australian sun, the spot presents the brighter side of fast cricket pitches, dry creek beds and scorched lawns.

In keeping with the brand's iconic status, the spot has a cinematic feel and features aussie blokes making the best of it in Australia's 12 month summer.

Shot in a way that likens the Australian landscape to a flaming barbecue, icy stubbies of VB Midstrength developed by VB's resident scientists (a chimp and his sexy sidekick) are a welcome site for parched viewers.

Creative Commentary
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"Of course it was the community service aspect that really excited me," says Bullock of Prodigy. "If there's anything I can do to alleviate thirst in Australia, I'm only too happy to help."