Interactive ad: Original Glazed Doughnuts: Construction

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"One Sweet Barcode" is believed to be the world's first scannable video. On 12/12/15, "Day of the Dozens," all U.S. Krispy Kreme stores will give a second one-dozen box of Original Glazed® doughnuts, free with first dozen purchased, and coupon. To promote it, an in-store Krispy Kreme glazing machine was customized so that the glaze drips out in a barcode. It was filmed in action, with the just-glazed doughnuts rolling out, and that video, on your smartphone, is scannable; it's the coupon that gets you your free doughnuts.