Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
Web Film

Toyota RAV4 Hybrid: 'Hybrid Learing'


This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Embed Video
Toyota and Burrell Communications introduce the 2016 RAV4 Hybrid with a series of broadcast commercials, web spots and video vignettes starring Keegan-Michael Key ('MADTV,' 'Comedy Central,' 'Key & Peele' and 'Playing House') that take a comedic approach to dispelling the misconceptions about hybrid vehicles. Bob Ackerman, creative editor, and partner at The Colonie, along with the full-service boutique’s visual FX and design team took the package from cutting through finishing.
Credits Other credits

CREDITS:

TALENT: Keegan-Michael Key

CAMPAIGN TITLE: ‘Hybrid Learning’

BROADCAST SPOT: Title: ‘Why Wouldn’t Ya’ (Lengths: 30 /:15 / :26-:04 /:19-:07-:04)

WEB SPOTS: Titles: ‘Acceleration,’ ‘Cost Saving,’ ‘Hybrid Learning,’ ‘Maintenance,’ ‘Milleage’ (Lengths: Approximately :75)

SOCIAL MEDIA VIDEOS: Titles: ‘Teachers Lounge,’ Dodge Ball,’ ‘High Price’ (Lengths: :15)



AGENCY: Burrell Communications/Chicago

EVP, Chief Creative Officer: Lewis Williams

Executive Producer – Shirley Portee

Producer: Craig Wagner (freelance) and Carlo Treviso

CD: Lisa McConell

Copywriter: Elyse Simpson, Derrick Harmon

Art Director: Derrick Harmon



Co-Writers: Michael-Keegan Key, Rich Talarico



PRODUCTION COMPANY: Independent Media / Chicago

Director: Tucker Gates

DP: Mauro Fiore (Academy Award Winner)

Producer: Susanne Priessler



EDITORIAL COMPANY: The Colonie / Chicago

Creative Editor: Bob Ackerman

Assistant Editor: Graham Chapman

Finishing: Tom Dernulc

Assistant Editor: Ben Pokorny

Executive Producer: Mary Caddy

(Equipment used: Avid / After Effects / Flame Premium)



VISUAL FX/ANIMATION/DESIGN COMPANY: The Colonie/Chicago

VFX Artist: Tom Dernulc

VFX Assistant: Ben Pokorny



COLOR CORRECTION/TELECINE COMPANY: Nolo Digital/Chicago

Colorist: Michael Matusek



AUDIO + SOUND DESIGN COMPANY: Particle Audio/Chicago

Lead Sound Designer/Mixer: Katy Mindeman

Assistant Engineer: Jordan Stalling

Executive Producer: Laura Feeney



MUSIC COMPANY: Comma Music/Chicago

Composer: Josh Good

Creative Director: Larry Pecorella

Managing Director/EP: Bonny Dolan

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news