TV ad: Toyota RAV4 Hybrid: 'Hybrid Learing'

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Toyota and Burrell Communications introduce the 2016 RAV4 Hybrid with a series of broadcast commercials, web spots and video vignettes starring Keegan-Michael Key ('MADTV,' 'Comedy Central,' 'Key & Peele' and 'Playing House') that take a comedic approach to dispelling the misconceptions about hybrid vehicles. Bob Ackerman, creative editor, and partner at The Colonie, along with the full-service boutique’s visual FX and design team took the package from cutting through finishing.

Category Automotive
URL https://vimeo.com/151064147
Client The Colonie
Agency Burrell Communications
Production Independent Media / Chicago
Country United States of America
Campaign file Download campaign file
Uploaded 17 January, 2016

Credits

Director
Tucker Gates
Executive Producer
Mary Caddy
Visual Effects
Tom Dernulc
Editing Company
The Colonie
Music Studio
Comma Music
Editor
Bob Ackerman

Other credits

CREDITS:

TALENT: Keegan-Michael Key

CAMPAIGN TITLE: ‘Hybrid Learning’

BROADCAST SPOT: Title: ‘Why Wouldn’t Ya’ (Lengths: 30 /:15 / :26-:04 /:19-:07-:04)

WEB SPOTS: Titles: ‘Acceleration,’ ‘Cost Saving,’ ‘Hybrid Learning,’ ‘Maintenance,’ ‘Milleage’ (Lengths: Approximately :75)

SOCIAL MEDIA VIDEOS: Titles: ‘Teachers Lounge,’ Dodge Ball,’ ‘High Price’ (Lengths: :15)

AGENCY: Burrell Communications/Chicago

EVP, Chief Creative Officer: Lewis Williams

Executive Producer – Shirley Portee

Producer: Craig Wagner (freelance) and Carlo Treviso

CD: Lisa McConell

Copywriter: Elyse Simpson, Derrick Harmon

Art Director: Derrick Harmon

Co-Writers: Michael-Keegan Key, Rich Talarico

PRODUCTION COMPANY: Independent Media / Chicago

Director: Tucker Gates

DP: Mauro Fiore (Academy Award Winner)

Producer: Susanne Priessler

EDITORIAL COMPANY: The Colonie / Chicago

Creative Editor: Bob Ackerman

Assistant Editor: Graham Chapman

Finishing: Tom Dernulc

Assistant Editor: Ben Pokorny

Executive Producer: Mary Caddy

(Equipment used: Avid / After Effects / Flame Premium)

VISUAL FX/ANIMATION/DESIGN COMPANY: The Colonie/Chicago

VFX Artist: Tom Dernulc

VFX Assistant: Ben Pokorny

COLOR CORRECTION/TELECINE COMPANY: Nolo Digital/Chicago

Colorist: Michael Matusek

AUDIO + SOUND DESIGN COMPANY: Particle Audio/Chicago

Lead Sound Designer/Mixer: Katy Mindeman

Assistant Engineer: Jordan Stalling

Executive Producer: Laura Feeney

MUSIC COMPANY: Comma Music/Chicago

Composer: Josh Good

Creative Director: Larry Pecorella

Managing Director/EP: Bonny Dolan

Toyota RAV4 Hybrid: 'Hybrid Learing'

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Toyota RAV4 Hybrid: 'Hybrid Learing'

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