TIM: IMG_CODE

Live Tim, TIM's ultra broadband Internet service, wanted to speak directly to the consumers who have slow internet connections. But it is not so easy. People who have slow Internet connection can barely see a banner, because it doesn't load. Also videos, because they keep freezing. Not even websites usually load 100%.
Using another common problem to those who have slow Internet connection, Artplan Brasil found the perfect solution. With a slow connection, images of sites usually do not load, only a code appears with the name of the image. We transformed this space in advertisement, substituting the code for our message.