Interactive ad: Gatorade: Super Bowl Dunk Snapchat Lens

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Top 6: February 24th 2016

For the past 30 years, Gatorade has crowned the champions of the Super Bowl with its iconic cooler dunk. This year for the first time, Gatorade gave fans on the social media app, Snapchat, the same opportunity with its 'Super Bowl Dunk Lens'.

Created in partnership with global marketing agency VML, the lens uses facial recognition to trigger an animated cooler and subsequent Gatorade dunk. Users could then save and share a video or image of their very own personalized Super Bowl moment.

For Gatorade, it was a way to celebrate the 50th anniversary of the Super Bowl and to extend its iconic dunk to its fans on social media.

Category Drinks, non-alcoholic
Client Gatorade
Agency VML
Country United States of America
Uploaded 13 February, 2016

Credits

Executive Creative Director
Tony Snethen
Creative Director
Nick Allegri
Creative Director
Mark Philip
Senior Art Director
Jeff Schroer
Group Creative Director
Derek Clark
Group Creative Director
Glen Scott
Art Director
Austin DeJonge

Other credits

Additional VML credits:

Ian Davidson, Managing Director, Brand Planning

Stephanie DeCelles, Group Director

Kyle Rogers, Channel Supervisor

Charles Gooch, Senior Channel Manager

Maggie Glenski, Senior Account Manager

Gatorade (client):

Morgan Flatley, Chief Marketing Officer

Kenny Mitchell, Sr. Director, Consumer Engagement

Jeff Miller, Director of Digital Marketing

Emily Morrison, Assistant Marketing Manager

Resolution Media (media agency):

Deena Fierstein, Social Media Supervisor

Alex Schrieber, Senior Social Media Strategist

Gatorade: Super Bowl Dunk Snapchat Lens

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Gatorade: Super Bowl Dunk Snapchat Lens

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