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Top 6: February 24th 2016
For the past 30 years, Gatorade has crowned the champions of the Super Bowl with its iconic cooler dunk. This year for the first time, Gatorade gave fans on the social media app,
… read moreSnapchat, the same opportunity with its 'Super Bowl Dunk Lens'.
Created in partnership with global marketing agency VML, the lens uses facial recognition to trigger an animated cooler and subsequent Gatorade dunk. Users could then save and share a video or image of their very own personalized Super Bowl moment.
For Gatorade, it was a way to celebrate the 50th anniversary of the Super Bowl and to extend its iconic dunk to its fans on social media.
read less...Additional VML credits:
Ian Davidson, Managing Director, Brand Planning
Stephanie DeCelles, Group Director
Kyle Rogers, Channel Supervisor
Charles Gooch, Senior Channel Manager
Maggie Glenski, Senior Account Manager
Gatorade (client):
Morgan Flatley, Chief Marketing Officer
Kenny Mitchell, Sr. Director, Consumer Engagement
Jeff Miller, Director of Digital Marketing
Emily Morrison, Assistant Marketing Manager
Resolution Media (media agency):
Deena Fierstein, Social Media Supervisor
Alex Schrieber, Senior Social Media Strategist
