TV ad: University of Phoenix: More Than Brains

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Top 6: February 24th 2016

180LA has released this spot which rewrites the lyrics to the Wizard of Oz's classic tale of a Scarecrow who apathetically croons he "could while away the hours, conferrin' with the flowers" if he only had a brain. The agency subverts the song, highlighting instead University of Phoenix students who, "took two bullets in the chest, got three kids, never rest" and they've also got a brain.

Category Education
Client University of Phoenix
Agency 180 LA
Production The Corner Shop
Country United States of America
Uploaded 16 February, 2016

Credits

Director
Peter Thwaites
Executive Creative Director
Rafael Rizuto
Chief Creative Officer
William Gelner
Executive Creative Director
Eduardo Marques
Creative Director
Wilson Mateos
Producer
Dominique Anzano
Copywriter
Josh Hacohen
Art Director
Karine Grigorian
Executive Producer
Calleen Colburn
DoP
Joost van Gelder

Other credits

Chairman: Chris Mendola

Global Chief Strategy Officer: Mike Harris

Group Brand Director: Suzy Sammons

Brand Director: Jillian Nalty

Brand Manager: Ashley Wade

Managing Partner /Executive Producer: Anna Hashmi

Line Producer: Suzie Tedesco

Casting Company: Shane Casting

Director of Business Affairs: Loretta Zolliecoffer

Business Affairs Manager: Angel Cielo

Planning Director: Suzy Mae Mattay

University of Phoenix: More Than Brains

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University of Phoenix: More Than Brains

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