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BMW: BMW X1 in Northern Ireland
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FCB Inferno was briefed by BMW to supply a concept that would promote the new BMW X1 to their existing customer base, and encourage them to book a test drive. In response to this FCB Inferno teamed with artist Ed Fairburn to create a campaign in alignment with the X1’s Embrace the Unknown proposition. World-renowned artist Ed Fairburn is known for his use of paper maps as a canvas for intricate hand-drawn illustrations, and has had his work feature in the likes of GQ, The Telegraph and Canadian Geographic. His thoughtful integration of object and topography make it appear as though the two have always belonged together and brought to life the ability of the X1 to tackle the diverse UK landscape.
illustration / Artist: Ed Fairburn Related |
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