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Project Literacy: The Alphabet Of Illiteracy


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FCB Inferno has released 'Alphabet of Illiteracy', which will be seeded in the US and UK. This has been designed to raise awareness of the scale, severity and consequences of illiteracy and highlight that illiteracy is the root cause of almost every major problem humanity faces. Project Literacy was established by FTSE 100 learning company, Pearson, to make significant and sustainable advances in the fight against illiteracy, which affects 1 in 10 people globally. It brings together organisations spanning from UNESCO, to Microsoft, to the National Literacy Trust.
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Head of Strategy: Chris Baker

Senior Strategist: Nic Willison

Business Director: Tom Kingham

Account Director: Helena Georghiou

Senior Account Manager: Olivia Pearson

Account Manager: Charlie Griffith

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