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Project Literacy: The Alphabet Of IlliteracyThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
FCB Inferno has released 'Alphabet of Illiteracy', which will be seeded in the US and UK. This has been designed to raise awareness of the scale, severity and consequences of illiteracy and highlight that illiteracy is the root cause of almost every major problem humanity faces. Project Literacy was established by FTSE 100 learning company, Pearson, to make significant and sustainable advances in the fight against illiteracy, which affects 1 in 10 people globally. It brings together organisations spanning from UNESCO, to Microsoft, to the National Literacy Trust.
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