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Project Literacy: Board Game
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FCB Inferno continue their work with Project Literacy, by drawing attention to the challenges associated with the issue of adult illiteracy, with the ‘Daunting World’ campaign. Project Literacy is a movement founded and convened by global education company Pearson to help advance global literacy. FCB Inferno partnered with advertising legend Mark Denton to create a series of images that bring to life some of the challenges faced by adults who struggle to read and write. The suite of eye-catching photographs taken by and Art Directed by Mark, show everyday objects such as detergent bottles, greetings cards and board games. On closer inspection of the image, the viewer will realize that these are 'pack shots with a twist' as the message on each object explains the challenges these everyday objects can present for people who cannot read.
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