Interactive ad: Virgin Atlantic Airways: Virgin Guide

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Top 6: July 25th 2007

a new microsite for Virgin Atlantic
promoting an 'Alternative Guide' to Sydney to attract
travellers flying from Hong Kong to the land down
under.

The cool and unique thing about this site is that all
of the suggestions on where to dine, have a coffee,
find great entertainment, are given by locals of
Sydney themselves. Which we can all attest is the best
way to experience a city. It also allows recent
travellers to upload and suggest their 'two cents' on
places they've come across in Sydney worth sharing
with others. The site will be updated regularly with
new suggestions creating an ongoing dialogue with the
community.

Web banners, a viral video and alternative media will
help drive traffic to the site