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Top 6: July 25th 2007
Interactive
Connex for Cancer Day: Connex for Cancer Day
Top 6: July 25th 2007
Once a year, Connex (a Melbourne train operator), donates part of its ticket sales to Peter Mac, a Cancer Centre seeking cures for cancers. To promote the day, we spelt out the message with the widely recognised Connex tickets. Connex also agreed to donate AU$1 for every message submitted to a micro site we created. By allowing large numbers of people to add their story to part of each letter, the wider community could help Peter Mac, even if they can’t take a train on the designated day.
Account Director: Meagan Bell. Client (Peter Mac): Jemimah Pentland. Client (Connex): Michelle Mazzarella. RelatedAlso best this week |
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