TV ad: Publicis: The Outsight

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An idea to demonstrate the company’s philosophy, LEAD THE CHANGE and keep Marcel's spirit alive, "You must lead the change if you don't want the change to lead you." A campaign made by advertisers and for advertisers (advertisers and agencies) with a fresh point of view that questions the basics of our daily work and how we connect with consumers so they can feel identified with the message, the insight. In a changing world, the future cannot be predicted accurately, but it can be imagined.