Interactive ad: Publicis: pre-roll petitions

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We wanted to solve the problem of people sharing viral videos that showed a social injustice, writing a few comments and doing nothing about it. So we invented Pre-Roll Petitions and it’s a new platform that allows individuals and organizations to turn viral videos into petitions using specially annotated pre-roll.
Here’s how it works. Say for example, you are searching a cute puppy video online. The chances are you love dogs. But before you watch your video, you are served a pre-roll ad showing a puppy being abused. Just as the skip button appears, a "Do something about it" button appears at the same time. This button links to an online petition that has already been created against animal cruelty, empowering you to act.