TV ad: Ikea PAX: THE CUTE, THE CAT AND THE DOGGY. CLASSIC WESTERN DUEL ON THE IKEA SHELVES BY GREY GROUP POLAND

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Do we really know all the stories going on in people's living rooms? There is a continuous competition happening on IKEA's BESTA shelves. Every object on display fights for its glory for as long as possible, as it is a place of appreciation for each and every thing in the living room. Nothing will give its place away without a fight. The defeated one must be banished that is the law. And here on the shelves they fight to survive as the story goes in the new Grey Group Poland ad for IKEA.