TV ad: Ikea PAX: THE CUTE, THE CAT AND THE DOGGY. CLASSIC WESTERN DUEL ON THE IKEA SHELVES BY GREY GROUP POLAND

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Do we really know all the stories going on in people's living rooms? There is a continuous competition happening on IKEA’s BESTÅ shelves. Every object on display fights for its glory for as long as possible, as it is a place of appreciation for each and every thing in the living room. Nothing will give its place away without a fight. The defeated one must be banished - that is the law. And here on the shelves they fight to survive – as the story goes in the new Grey Group Poland ad for IKEA.