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Web Film
SEIKO: The Art of Time
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Dear Best ads on tv,
My name is Yusuke Matsuo and I am with Dentsu Public Relations Inc. in Japan. My apologies for contacting you suddenly but I would like to share a video with you. Our client, watch maker Seiko Holdings, created a video entitled "Art of Time". You can view the clip here. Agency: Dentsu Inc. Art of Time https://youtu.be/UZuhJFY3SS8 Here is the behind-the-scenes clip. https://youtu.be/Np0Tfc17tXk The video shows how Seiko's skilled craftsmen create the high-precision time pieces, as well as the roughly 1200 fine parts, some as small as 0.7 mm, that go into the works of art. The soundtrack to the clip was written by Seiko Group CEO Shinji Hattori and the lyrics were chosen from entries by the company's employees. Many corporate PR videos feature faces from inside the company, but rarely are management and staff this involved in the creative process and is very much indicative of Seiko's corporate culture. If you have any questions about the video or require further information, please do not hesitate to contact me. Sincerely, Yusuke Matsuo／Dentsu Public Relations Inc. y-matsuo@dentsu-pr.co.jp
Creative Director：Wataru Yamamoto（Dentsu） Related |
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